I went to a networking meeting the other day as an 'advisor' to people on setting up online shops through a local craft group I belong to. I gave some advice which I hope was well received!
Rachel Johns was also there as an advisor and gave us some very good advice about Etsy, Facebook and Twitter.
Rachel has recently turned her Etsy shop back to US$ as she had noticed a dramatic drop in her sales when she had changed it to GB£. I changed my shop to GB£ when the announcement came out from Etsy that you could choose your own currency. I've also noticed a downshift in the number of sales I am getting through Etsy but put it down to the recession etc. Anyway I have changed my
Etsy shop back to US$ to see how it goes. If it doesn't work out then I can always change it back again. It will be a bit more work for me as I will have to check the exchange rate fairly regularly but not too much and if the benefits are good then I won't mind at all! Rachel also pointed out that as Etsy is an American site, most buyers go to it geared up for spending in dollars. People in America expect it and if anyone from elsewhere in the world is going to Etsy then they will be willing to buy in dollars anyway.
Matt also pointed out that most people in the UK have a rough idea of what a US$ is worth against the £ and I'm pretty sure that his logic applies to most other countries in the world. However, he pointed out that many people in America won't know what a dollar is worth against a pound, a euro or an Australian dollar. Another valid point!
Rachel also talked a bit about automatic updates to Facebook and Twitter. I am an avid
Twitter user but I used not to use Facebook at all - maybe once a month. I do have a business page alongside my personal page but it wasn't being updated. So I set up automatic feed from my two shops so that when I listed something new, a post would automatically go to
Facebook. It worked for a while and did the job of making sure that my Facebook page ticked over. And it did just that, ticked over - nothing more. Rachel said that she got a lot more response on Twitter when she added a link to her blog herself rather than as an automatic update and I must admit that I have found the same on Facebook. So the automatic updates have gone from my Facebook pages - any updates from now on will be typed with my own fair fingers :)
If you have an Etsy shop I would love to know if you sell in your own currency or in US$ and what your experiences have been. Also any Facebook or Twitter stories are welcome too :)